Elon Musk’s glitzy unveiling of the first Tesla “cyber trick” descended into farce when a PR stunt trying out the “bulletproof” body strength of the electrical vehicle led to smashed home windows.

The Blade Runner-meets-cyberpunk themed release of the $39,900 (£30,000) futuristic armored car became supposed to take aim on the conventional Detroit carmakers, proving that Tesla ought to make a credible electric powered model of America’s preferred car, the pickup truck.

In a theatrical series of demonstrations hosted via Musk, black-clad Tesla team of workers tried to illustrate the car’s durability with exams involving sledgehammers, a simulation of a 9mm bullet strike and hefty steel balls.

“We created an exoskeleton,” Musk said to rapturous whoops from the ones attending the Los Angeles launch. “It is literally bulletproof to a 9mm handgun.”

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Franz von Holzhausen, Tesla’s chief clothier, asked Musk if he may want to lob a metal ball on the window of the automobile. “Really?” stated Musk. The window smashed. “Oh my fucking god,” stated Musk. “Maybe that became a bit hard.”

Showing self-assurance within the vehicle, Von Holzhausen then suggested he have to lob it at a 2d window. “Try that one? Really?” asked Musk moments earlier than the rear window was also smashed. “It didn’t go through, that’s the plus side,” a bowled over Musk said.

Musk, who has previously boasted of the automobile as a “simply futuristic-like cyberpunk, Blade Runner pickup truck”, attempted to giggle off the incident with a shaggy dog story: “Ah, now not awful, room for improvement.”

Earlier, attendees at the futuristic event were treated to energy-themed leisure, actors in cyberpunk costumes and stalls promoting noodles, a topic from the Blade Runner film.

The South African-born American entrepreneur, whose internet really worth is anticipated at more than $20bn, has a penchant for eccentric and at instances divisive behavior.

His choice to smoke marijuana on a stay internet display last 12 months ended in a 6% fall in Tesla’s share price, and the departure of its senior executives. Asked about the knowledge of smoking marijuana while he becomes underneath research by using the SEC for tweeting that he had “secured” funding to take Tesla non-public, Musk advised the Guardian by means of e-mail: “Guardian is the most unbearable newspaper on planet Earth”.

The forty eight-12 months vintage has additionally been worried in an extended feud with Vernon Unsworth, a diver who helped rescue a group of young soccer gamers stuck in an underwater fall down Thailand after Unsworth criticized Musk’s plan to shop them with a submarine. Musk is known as Unsworth a “pedo guy” on Twitter and referred to him as a “child rapist” in emails to a BuzzFeed reporter. Unsworth is suing Musk for defamation.

Tesla says production on the cyber trick is anticipated to begin in late 2021. Musk earlier tweeted that the layout became partially stimulated by way of the Lotus Esprit sportscar that doubled as a submarine in the 1970s James Bond movie The Spy Who Loved Me.

Tesla’s Model 3 sedan is the arena’s pinnacle-selling battery-electric car and that is the carmaker’s first foray into pickup trucks, a market dominated by using Ford’s F-a hundred and fifty and competitors from General and Fiat Chrysler.

Tesla has so far sold mostly Model S and Model three sedans however additionally offer the Model X SUV and, starting next year, the Model Y compact SUV. The corporation has introduced 255,000 vehicles this yr, more than it achieved in the whole of 2018, and the Model three has ended up the world’s satisfactory-promoting battery-powered car.

Ford and GM are gearing up to assignment Tesla greater without delay with new services just like the Ford Mustang Mach E electric-powered SUV in addition to electric pickups. Electric pickups and SUVs could help Ford and GM generate the widespread EV income they will need to satisfy tougher emission standards and EV mandates in California and different states.

All versions of the pickup may have Tesla’s Autopilot, superior driving force-help features popular. An optionally available “self-using” package charges $7,000 if customers order it today and are willing to wait for self-sustaining using capabilities that haven’t begun to be developed.

Musk stated the Cybertruck can move from zero to 60 mph in much less than 6.5 seconds at the low cease, and in 2.9 seconds on the excessive stop. The midrange dual-motor version does it in 4.5 seconds. Towing potential for the single motor version is around 7,500 pounds, twin-motor around 10,000 pounds and trimotor around 14,000 pounds.

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